Build it and they will come
Build the product that customers want to buy. But sometimes show them what they need!
Henry Ford said "If I asked people what they want, they would say faster horse." Like Henry Ford who showed the world how an automobile can be more effective and faster and brought change to the industrial revolution, Steve Jobs also did similar by envisioning the iPhone. But similar to Henry Ford, Steve Jobs and even Elon Musk, they all build respective platforms. One for automobiles, connected devices and electric vehicles. Building an eco-system is more viable in the long run and will disrupt the industry or marketplace.
Learn whom you need to build your product